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Wittenborg and IES Students Debate Fair Trade in Coffee Industry

Wittenborg and IES Students Debate Fair Trade in Coffee Industry

Participants Represented Various Stakeholder Positions

On 16 March, Wittenborg University of Applied Sciences hosted an intercollegiate debate on the coffee industry with students from the IES study abroad programme in Amsterdam. The visiting students are participating in a short-term study abroad programme and attend classes at the University of Amsterdam as well as the Free University. Wittenborg students from both the Amsterdam and Apeldoorn campuses participated in the debate.
 
The activity kicked off with two speakers from the IES programme summarising the readings that were assigned in preparation for the debate. After that, the students were divided into six teams representing various stakeholder positions in the discussion: farmers, big corporations (i.e. Starbucks), consumers, employees, governments of coffee-growing countries and roasters. The teams were asked to consider whether fair trade was a viable long-term solution to address sustainability and labour issues in the coffee industry and to come up with arguments to support their position.
 

"Future Skills & Competencies" Main Topic at WUAS Professional Field Meeting

"Future Skills & Competencies" Main Topic at WUAS Professional Field Meeting

Employee Skills & Competencies

https://www.wittenborg.eu/future-skills-competencies-main-topic-wuas-professional-field-meeting.htm

“Future Skills & Competencies” was the main topic of discussion at Wittenborg’s 2nd Professional Field Meeting on Friday, 18 March. The meeting was held at Wittenborg’s Apeldoorn campus with some attendees online. The main aims of the annual meeting were to discuss employees' future skills & competencies and how Wittenborg can tweak its curriculum to serve the needs of various stakeholders.
In his opening speech, Wittenborg President Peter Birdsall stated that the quality of a degree programme is not only determined by the quality of the faculty or lecturers, but also the relevancy of the curriculum during the current period. He added that the aim of the meeting is to gather as many stakeholders as possible to discuss how businesses are progressing in the future and how to improve the quality of current courses to cater to the needs of the industries. This was affirmed by Rijn Platteel, chairperson to the meeting, who said employers nowadays are requiring both academic knowledge and a host of different practical skills. He emphasised that there is a need to find out what skills are in demand today in the market so that we are not behind in terms of supply.

EuroCHRIE Board Members Visit Wittenborg to Discuss Preparations for Conference

EuroCHRIE Board Members Visit Wittenborg to Discuss Preparations for Conference

Wittenborg Lecturer and Students Organise Ice Skating Excursion for Local Kids

Wittenborg Lecturer and Students Organise Ice Skating Excursion for Local Kids

Ice Skating at the Jaap Eden Ice Skating Rink in Amsterdam

https://www.wittenborg.eu/wittenborg-lecturer-and-students-organise-ice-skating-excursion-local-kids.htm

On March 19, Wittenborg lecturer Amy Abdou organised an excursion to the Jaap Eden ice skating rink in Amsterdam for 11 pupils (ages 10-12) from Buurt Talentontwikkeling (BTO), a local social enterprise that offers homework support to primary school pupils whose parents lack the financial resources. These pupils participate in the weekly English language lessons that are run by Wittenborg student volunteers. The lessons allow Wittenborg students to spend time playing games and helping the pupils to improve their English. As a result of their diverse backgrounds, the pupils are often able to speak English at a relatively high level and are curious about other cultures. The programme aims to capitalise on this by allowing the pupils to practise their English language skills in a safe and semi-structured environment.

Successful Science Missions in Erasmus+ Eco-System of Open Science Schooling Project

Successful Science Missions in Erasmus+ Eco-System of Open Science Schooling Project

Science Missions Bring Major Social Impacts to Local Communities

https://www.wittenborg.eu/successful-science-missions-erasmus-eco-system-open-science-schooling-project.htm

Erasmus+ Eco-systems of Open Science Schooling (Eco-OSS) project, officially launched in October 2020, has now come to its final year. For the past 2 years, with the ultimate mission of helping secondary schools and science teachers to transform traditional science teaching to practical and open-space learning, partner schools from Lithuania, Romania, Spain and Turkey have conducted various interesting science missions and activities in their respective countries. The successful activities have not only enhanced the learning of science on the part of the students, but have also brought big social impacts to the local communities. You can read more about the school missions here.

Wittenborg Lecturer Develops Innovative Activity for Research Methods Classes

Wittenborg Lecturer Develops Innovative Activity for Research Methods Classes

Doron Zilbershtein’s Technique Based on Speed-Dating Principles

https://www.wittenborg.eu/wittenborg-lecturer-develops-innovative-activity-research-methods-classes.htm

To help master’s students develop important academic skills, such as pitching ideas before an audience, collecting feedback and writing research proposals, Wittenborg senior lecturer Doron Zilbershtein has created an innovative teaching technique for his Research Methods classes.

Based on speed-dating principles, the method requires the class to be organised in two groups, A and B, sitting in two concentric circles facing each other. The inner circle is composed of group A students, who will have 30 seconds to present a research topic to their peers. Next, group B students will be given 90 seconds to provide group A students with feedback, and the latter should take detailed notes while listening to these comments.

Every two minutes, group A students will move in a counter-clockwise direction, to the seat on their left, while group B students will remain seated in the same place for the entire process until all students have been given feedback. Then, the participants switch places, with group B students taking the role of group A students and vice-versa.

Paper Based on Thesis by Wittenborg Marketing Manager Published in International Journal

Paper Based on Thesis by Wittenborg Marketing Manager Published in International Journal

Study Co-written by Wittenborg Lecturers

https://www.wittenborg.eu/paper-based-thesis-wittenborg-marketing-manager-published-international-journal.htm

International peer-reviewed journal Consumer Behavior in Tourism and Hospitality (CBTH) has recently published a paper co-authored by Wittenborg’s Marketing and Communications Project Manager Marius Zürcher, Head of School of Business Rauf Abdul, senior lecturer Johan Winbladh and senior lecturer Ioannis Pantelidis from the University of Brighton, UK.

Titled Millennials’ perceptions of artificial intelligence in hotel service encounters, the study is based on the thesis Zürcher submitted in 2019 for an MBA degree in Hospitality and Service Management, which he completed at Wittenborg University of Applied Sciences. By means of an online questionnaire, the author relied on a sample of 169 millennial respondents, of multiple nationalities, to analyse their views on the use of artificial intelligence by hotels and restaurants.

Wittenborg Student Performs with the Avishkar Orchestra at Theatre Meervaart

Wittenborg Student Performs with the Avishkar Orchestra at Theatre Meervaart

Soujanya Garimella Singing Bollywood Songs Saturday

“Music plays a very important part in my life. Whenever I feel stressed or low, just humming a bit of a song lifts my mood,” says Wittenborg MBA student and singer Soujanya Garimella.

Originally from India, Garimella will be performing a set of Bollywood hits on Saturday, 2 April, from 20:15 to 21:45 at Theatre Meervaart in Amsterdam. During the concert, she will be singing with the Avishkar Orchestra, accompanied by three other vocalists and instruments played by 10 people. The event is being organised as part of the 20th anniversary celebrations of Ujala UR Radio and tickets cost € 10 (click here to book).

Garimella said that this is her first performance with the Avishkar Orchestra, highlighting that she is excited to perform with a talented band that has been active for 28 years. “This is going to be a fun concert, with songs by Bollywood legends such as Sharukh Khan and Akhshay Kumar, and all Wittenborg students, lecturers and staff are more than welcome to attend,” she added.

Guest Lecturer Introduces Google My Business to Wittenborg Amsterdam Students

Guest Lecturer Introduces Google My Business to Wittenborg Amsterdam Students

MBA Student Mehdi Jangjou Conducts Group Activity

https://www.wittenborg.eu/guest-lecturer-introduces-google-my-business-wittenborg-amsterdam-students.htm

To introduce students to the Google My Business (GMB) platform and provide them with information on how to best use it, Wittenborg Amsterdam organised a workshop with data analyst, digital marketer and software engineer Mehdi Jangjou. Jangjou, who is pursuing an MBA degree in Data Analytics at Wittenborg, delivered a hybrid lecture to a group of 29 students in February this year.

During the activity, the guest lecturer explained why it is important for companies to have a GMB profile, which enables consumers to find them on the platform’s search engine as well as Google Maps. Jangjou also addressed topics such as how to create and manage a business account, ways to edit, update and verify profiles, how to interpret analytical data, and how to engage with customers by using dynamic content like posts, videos, photos and Q&A sections.

The session also included practical exercises and concluded with an online certification exam. Out of the 29 participants, 27 managed to pass the test and get officially certified by Google My Business.

A New Journey Starts for 64 New Wittenborg Students From 13 Countries

A New Journey Starts for 64 New Wittenborg Students From 13 Countries

Introductory Lunch Celebrated the School’s Second Intake in 2022

As spring begins in the Netherlands, 64 students of multiple nationalities started this week a new phase in their lives by joining Wittenborg University of Applied Sciences.

Coming from 13 different countries – Bulgaria, South Korea, Ukraine, India, Vietnam, the Netherlands, South Africa, Nepal, Sudan, Iran, Bangladesh, Nigeria and Turkey – the students participated in the introductory lunch that was held on 24 March to celebrate the school’s second intake in 2022. The event was also attended by Wittenborg lecturers and staff.

In total, the institution has six intake moments per year in February, March, May, August, October and November (click here for more information). Out of the 64 new Wittenborg family members, 51 will be studying in Apeldoorn while 13 will be based in Amsterdam, starting from Monday, 28 March. Between 21 and 25 March, the students attended the introduction week, which provided them with orientation and information about their programmes.

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