Diversity an Asset to Every Business School
Successful Alumni Allegra Zazzaro says Wittenborg University of Applied Sciences' diverse family of staff and students is what primarily attracted her. “I always wanted to study in an international environment surrounded by different cultures,” she says. As such, the most international business school in the Netherlands – Wittenborg – was an ideal choice. Upon graduating from high school in Italy, Zazzaro made the choice to leave her hometown of Milan to pursue a BBA of Marketing & Communications at Wittenborg in Apeldoorn. “I decided to study Marketing & Communication because I was interested in studying business; but at the same time, I wanted to leverage my creativity and passion for human sciences such as sociology,” Zazzaro explains.
Wittenborg Family Member Appointed to AACSB
Popular member of the Wittenborg family since 2018, Ronald Tuninga is resigning as Vice President of Academic Affairs to take up a new appointment with the Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance. Tuninga's decision comes after the AACSB hand-selected him as its new Vice President and Managing Director of Europe, the Middle East and Africa (EMEA).
With this appointment, Tuninga replaces Tim Mescon, former Executive Vice President and Chief Officer of EMEA who has served in the position since 2014. Despite the news of his departure, Wittenborg is excited for the new opportunities that Tuninga's AACSB appointment will create for him.
Wittenborg's president, Peter Birdsall, said "We will miss Ron as VP. In the past 4 years, Ron has helped and guided our business school towards its goal and seen us grow both in size and in stature. He leaves us with a fabulous team in place that can, and will, reach all our goals."
Former Pupil Sees Spoorstraat After More Than 50 Years
A Special Visit
On Wednesday, 28 September, Wittenborg's Spoorstraat location received a special visitor from times long past. For his 70th birthday, the family of a former pupil brought him back to the campus to reminisce about where he spent some of the earliest years of his life. More than 50 years ago, Hans Toetenel studied in the halls of Spoorstraat at a time when Wittenborg was not even thought about.
Before there was Wittenborg, there was the Roman Catholic St. Gerardus Majella school for young boys from middle-to-working class families. When Hans came by – accompanied by his two daughters, Natasha and Jessica – he got to see all the ways Wittenborg has been transformed from a Catholic boys' school into a university of applied sciences.
Activities Aimed at Increasing Student Employability
With the goal of helping students develop important practical competencies that will enhance their employability and contribute to their professional success, Wittenborg Amsterdam organised the Work Experience Preparation Module in September during Block 1. Consisting of four weekly sessions, the module was attended by 14 bachelor’s and master’s students, who participated in activities focused on topics such as career design, how to improve CVs and cover letters and how to build a strong LinkedIn profile.
According to Support Office & External Relations Coordinator Xiaoli Wu, who was responsible for organising the module, the sessions will also be conducted at the start of Block 5 – in early 2023 – to a new group of students. Wu added that, out of the module’s four sessions, three were conducted by the school’s lecturers while one was delivered by a guest lecturer.
Successful Project Results Shared with Community
On 26 September 2022, Wittenborg welcomed its students and staff along with members of the local education, innovation and scientific community, to the Eco-OSS Project Multiplier Event, a public event funded by the Erasmus+ project "Eco-systems of open science schooling: Making open science schooling a reality for secondary school students". The Eco-OSS Project commenced in October 2020 and is led and co-ordinated by Wittenborg as one of the project’s Knowledge Partners. This project aims to help secondary schools and science teachers change traditional science teaching into science learning through science missions in collaboration with permanent eco-systems of open science schooling resources. More information about the project is available on the official project website.
Trang Tran Overcoming Challenges and Developing her Career
“The first thing that I learned by joining Wittenborg was how to be self-sufficient and take care of myself. Before moving to the Netherlands, I was living with my parents and they took care of everything. Living by yourself can be quite difficult at first, but eventually I overcame this challenge,” says graduate Trang Tran, who recently completed an MBA degree in Finance.
After working for several years as an accountant in Vietnam, Tran decided that it was time to invest in self-development and step up her career by studying for a higher degree abroad. Among other reasons, she chose Wittenborg because the school’s flexible entry dates were a considerable advantage in comparison to other institutions.
In the graduate’s view, pursuing her programme enabled her to become more independent from a personal and professional point of view. “At Wittenborg, I learned how to self-study, and I developed research skills that have been useful even in my personal life. No matter what kind of issues I face, I now know how to approach them in a logical way and solve them.”
School Represented by Corporate Relations Manager Iryna Bernatska
Between 10 and 12 September, Wittenborg Corporate Relations Manager Iryna Bernatska represented the business school at the 2022 edition of the ICEF Higher Education fair, hosted by the Hilton Barcelona Hotel in Spain. Organised by International Consultants for Education and Fairs, the networking event gathered student agents from different regions of the world and was focused on the recruitment of students within the international higher education sector.
In total, Bernatska conducted 35 in-person meetings with agents from multiple countries, including Spain, Turkey, Ukraine, India, Iraq, Bangladesh, Jordan, Azerbaijan, Ghana, Martinique, Norway, Italy, Serbia, Pakistan, Latvia and Albania. Additionally, Wittenborg International Partnership Assistant Olawale Olukunga, who was in the Netherlands, organised six online meetings.
Apart from the networking activities, the first day of the event was filled with seminars that gave educators and agents the chance to learn about specific markets, student behaviour after COVID-19 and new developments in international marketing, among other topics.
Event Held in Barcelona Gathered 6,500 Higher Education Internationalisation Professionals
Between 13 and 16 September, Wittenborg participated in the 32nd European Association for International Education (EAIE) Conference, which this year took place in Barcelona, Spain. The school was represented by its president Peter Birdsall and Accreditation and Assurance of Learning Manager Kriszta Kaspers-Rostás, in what was the first in-person EAIE event to take place since the onset of the COVID-19 pandemic.
Held with the theme ‘The future in full colour' – which focused on the embracing of the ever-expanding spectrum of tools for internationalisation – the conference was attended by over 6,500 people from all parts of the world. Noticeable absences were China, in view of its ongoing closure, and Russia due to the war in Ukraine – but Ukraine itself was represented.
Coming Together as a Community
On Saturday, 24 September, Wittenborg's Spoorstraat location was the site of a Sustainable Development Goals (SDG) Action Days open event. The meeting was part of SDG Action Days 2022, which took place across the Netherlands. The occasion on the 24th was organised by Gelre Regio Partners, and was attended by members of organisations including Accres, the Province of Gelderland, the Municipality of Apeldoorn, the Municipality of Epe, KleinGeluk, Foenix Kringloop, students from a local primary and secondary school and more. Social Entrepreneur and Chairman of Gelre Association International, Simon Boon, was also in attendance.
Wittenborg thanks all who attended for coming and providing important insights into regional answers for the United Nation's SDGs.
'We Deserve a Normal Life'
On Thursday, 22 September, Iranian students of Wittenborg arranged a silent protest to commemorate the life of Mahsa Amini, a 22-year-old Kurdish Iranian woman. Amini is thought to have been murdered on 16 September by the so-called 'Iranian Guidance Patrol' – also widely known as the ‘morality police. Her killing is said to have occurred while being reprimanded for allegedly wearing her hijab improperly according to an increasingly strict interpretation of Sharia. “As usual, Iran's government denied killing her,” says Bahar, a student who helped organise the manifestation. The vigil held for Amini in the Amaliapark was also meant to voice opposition against Iran's oppressive government.
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