In the Spotlight: Wittenborg Graduate Rosita Sayyar
How Rosita Sayyar is Shaping Brand Success at CECO Environmental Corporation
Rosita Sayyar, originally from Iran, has successfully navigated the path from a bachelor’s degree in Computer Engineering to becoming a Marketing Specialist in the Netherlands. Now living in Hilversum, she graduated from Wittenborg in 2025 with a degree in Digital Marketing and Communication and has since built an inspiring career.
Why Wittenborg and the Netherlands?
Rosita chose Wittenborg for its flexible intake system—six entries per year—which made planning her move and registration easier. She was also drawn to the culture and “vibe” of the Netherlands, which resonated with her.
Overcoming Challenges
Moving to a new country comes with its challenges. For Rosita, the biggest hurdle was finding housing. “For renting a house, you need a work contract, and as a student, it’s hard to find a good place you can call home,” she recalls. After four months of searching, she finally found a comfortable apartment in Apeldoorn, near Wittenborg. Her advice to fellow students: “Don’t give up and try your best; all your efforts will pay off when the time comes!”
Academic and Professional Growth
During her time at Wittenborg, Rosita honed key skills in presentation, public speaking, and clear communication. One lesson from a lecturer left a lasting impression: “You should learn to ask for help when you need it! People cannot read your mind. Until you ask, they cannot understand that you need support.”
Rosita also gained practical experience quickly. Just three months after arriving in the Netherlands, she secured a six-month internship, which led to a part-time role. By the time she completed her thesis, she was hired full-time as a Marketing Specialist at CECO Environmental Corporation, where she now manages three different brands, overseeing event management, social media, and websites. She credits Wittenborg with equipping her with skills in business management, market analysis, and strategic thinking from multiple perspectives.
Looking Ahead
Rosita’s future plans include exploring how AI affects future digital marketing and changes the customer. She says Wittenborg helped broaden her horizons and encouraged her to think outside the box.
Her advice to current students is simple but powerful: “Be concise about what you want, stick to your goal, and do everything necessary to achieve it.”
WUP 02/01/2025
by Erene Roux
©WUAS Press
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