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Peter BirdsallPeter Birdsall is President of the Board of Wittenborg University of Applied Sciences in Apeldoorn. Although small, with around 1000 students and 200 employed and affiliated staff in 2021, totally representing more than 120 nationalities, WUAS' growth is around 15% per year, it is one of the most international privately funded higher education institutes in the Netherlands, aiming to become a top ranking university of applied sciences in the field of international management and sustainable business development.

WUAS aims to develop to the level of a so-called ‘boutique’ university; that is to say, a university that maintains a constant student body of around 1,500 high-quality students, and maintains a national degree-awarding power and can develop and sustain multiple accreditations, staff development, an applied sciences research profile, and an international profile. WUAS’ goal is to develop into a broad business and management-orientated university of applied sciences in various professional fields, such as Business & Entrepreneurship, Hospitality & Tourism, Arts & Technology, Health & Social Care, and Education.

Together with his wife, Maggie Feng, WUAS' CEO, Peter has embarked upon a journey of continuous development & improvement for the university, steering it towards a path of responsible management & social responsibility both locally and nationally. With a commitment to life-long learning, sustainable management, diversity, internationalisation & ethical practice, Peter continues to invest in WUAS' future.

Peter’s career started at the age of 16 when he started a Theatre Company, & has seen him involved in concerns that have activities such as running a bar, a restaurant, a cleaning company, importing furniture, China consultancy, website design, as well as various training initiatives.

Peter has also (once) been 'properly' employed, at a state University of Applied Sciences in the Netherlands - between 1996 and 2002, with an aim to bring international education to the institute, which succeeded, but also sowed the seeds for the Wittenborg (ad)venture. : -)