About Peter Birdsall

Peter BirdsallPeter Birdsall is President of the Board of Wittenborg University of Applied Sciences in Apeldoorn. Although small, with around 1000 registered students (2019) and over 200 employed and affiliated staff in 2019, representing more than 110 nationalities, WUAS' growth is around 15% per year, it is one of the most international privately funded higher education institutes in the Netherlands, aiming to become a top ranking university of applied sciences in the field of international management and sustainable business development.

WUAS is developing 5 schools, currently it offers programmes in the School of Business & the School of Hospitality and Tourism. It has recently been part of a European research project in the field of sustainable energy & is now working on a research project on robotics. It will launch its first management programmes in the School of Arts & Technology followed by the School of Healthcare & the School of Education.

Together with his wife, Maggie Feng, WUAS' CEO, Peter has embarked upon a journey of continuous development & improvement for the university, steering it towards a path of responsible management & social responsibility both locally and nationally. With a commitment to life-long learning, sustainable management, diversity, internationalisation & ethical practice, Peter continues to invest in WUAS' future.

Peter’s career started at the age of 16 when he started a Theatre Company, & has seen him involved in concerns that have activities such as running a bar, a restaurant, a cleaning company, importing furniture, China consultancy, website design, as well as various training initiatives.

Peter has also (once) been 'properly' employed, at a state University of Applied Sciences in the Netherlands - between 1996 and 2002, with an aim to bring international education to the institute, which succeeded, but also sowed the seeds for the Wittenborg University (ad)venture. : -)