HBA Student Anna Egger Highlights Emancipation of Women from the Region
Being originally from South Tyrol (Italy) and having worked in many hotels where women were in leadership positions, student Anna Egger felt intrigued by this situation. For this reason, she decided to write her graduation assignment on how South Tyrolean women lead the hospitality businesses they are part of. Egger recently completed an HBA degree in Hotel and Hospitality Services Management at Wittenborg's study location at the ITM college in Bad Voslau (Austria).
The student points out that, in general, women still face gender inequalities and do not have the same opportunities to rise to top management positions at the workplace as men. However, she stresses that a positive development can be seen in South Tyrol, where more than 10,000 women-owned businesses were registered at the end of 2020, almost 30% of them being active in the hotel industry.
The summer break has arrived, a time which many people like to use to really get stuck into a good book. But with so many choices out there, it can be hard to pick something. That is why, in this article, we will present you with some reading recommendations - both fiction and non-fiction - from Wittenborg staff members.
Hanna Abdelwahab, Education Support Administrator, recommends 'The Lights in the Tunnel' by Martin Ford
"In this book, Ford addresses three misconceptions held by conventional economists: (1) technological advancements will always lead to more prosperity and more jobs, (2) automation affects only low-paying or low-skilled jobs, and (3) machines cannot replace humanity. Ford says that technological advancements will cause mass unemployment, that knowledge jobs are also facing the threats of being automated and that robots don't have to be humans to replace humans. Despite the heavy subject, it's an easy read and very compelling."
Social Gathering Brings Together 25 Students at TonTon Club
The evening of 24 June was filled with fun, lively conversations and exciting games for 25 Wittenborg students who attended the social gathering organised by the school at TonTon Club in Amsterdam. Originally planned as a Summer Picnic, the event had to be moved to the café due to the rainy weather, and students were provided with free drinks by Wittenborg. Located in the heart of the Dutch capital, TonTon Club is famous for having a great variety of pinball machines and arcade games for all kinds of players.
Wittenborg’s Support Office & External Relations Coordinator Xiaoli Wu, who organised the activity, pointed out that the main goal of the event was to give students the opportunity to socialise outside school and have some quality time together. “Although the picnic ended up becoming another event, everyone enjoyed it a lot and it definitely fulfilled our expectations. It was a pleasant evening in which students met and talked about their lives, hobbies and holiday plans, and also played games to release the pressure after their exams.”
Kristina Iatsenko’s Graduation Assignment Analyses Changes in Consumption of Food and Beverage
After the COVID-19 restrictive measures were lifted, Wittenborg student Kristina Iatsenko noticed that her consumer behaviour regarding food and beverages had changed significantly in comparison with the pre-pandemic period. Among other new habits, Iatsenko stresses that instead of going to restaurants with friends, she now prefers ordering food and having dinner at home, while trips to the grocery store have been replaced by online orders that include home delivery. Moreover, she points out that she has started cooking much more often, trying out new recipes and considering it a hobby.
School Represented in Vietnam by Sales & Admissions Representative Michael Sheppard
With the goal of establishing partnerships and networking with student agencies and agents from multiple Asian countries, Wittenborg participated in ICEF Asia between 28 and 30 June. Organised in a hybrid format, the event included online meetings as well as a series of activities that took place at the InterContinental Saigon Hotel in Ho Chi Minh City, Vietnam.
The school was represented on-site by Wittenborg Sales & Admissions Representative Michael Sheppard, who attended 32 meetings. Additionally, 18 meetings were conducted online by Corporate Relations Manager Iryna Bernatska and International Partnerships Assistant Amin Nadervandi, also a member of Wittenborg’s Agency and Representation Department. During the event, Wittenborg was introduced to student agents from Vietnam, India, Malaysia, China, South Korea, Thailand, Singapore, Nepal, Indonesia, Philippines, Taiwan, Bangladesh and Laos.
While many Wittenborg students will visit their families in their home countries or travel around Europe during the summer break, many others will also stay in Apeldoorn. For the latter, it is a great opportunity to get to know the green and royal town, as well as the surrounding area. This summer, we will publish a series of articles about things to see and experience in and around Apeldoorn. In this article, we cover the cities located in the Stedendriehoek. For the previous article, in which we covered swimming opportunities, see here.
The Stedendriehoek, which can be translated as the 'Cities Triangle', is comprised of three cities that are in close proximity to each other: Apeldoorn, Deventer and Zutphen. In this article, we will focus on Deventer an Zutphen.
Wittenborg Moves on the Hottest Day of the Year
The big moving operation has started on what could be the hottest day of the year! At 7am Wittenborg staff with local moving company Staal-Hartgers started the three day operation to relocate.
Wittenborg has taken a major step in its history by moving from the Aventus Building – where it was based for exactly 12 years – to its new main building, located at Brinklaan 268 in Apeldoorn.
Activity Conducted by Experienced Consultant Olfertjan Niemeijer
With the goal of providing bachelor’s and master’s students with skills that will be useful when searching for a job, Wittenborg hosted the hybrid workshop ‘How to Enhance Your CV’ on 16 June at its Amsterdam study location. The activity was conducted by the Managing Consultant and founder of Independent Recruiters Group Olfertjan Niemeijer, who has been active in the recruitment sector since 1992, having helped thousands of candidates find new opportunities.
At the beginning of the workshop, Niemeijer spoke about the main factors that help applicants get jobs in the Netherlands, such as work experience, education, fluency in English, choice of professional field and having a Dutch work permit. He also mentioned some of the most important actions people need to take in order to be more efficient when looking for jobs, including investing in their network, having a LinkedIn profile and preparing for interviews.
WUAS Poll Reveals Surprises
The COVID-19 pandemic is not yet fully eradicated but the silver lining is that it reveals human ingenuity, innovativeness and perseverance to overcome calamity, to thrive and to continue prospering. For higher education, it was an opportunity to show that universities can transform and adapt flexibly for the sole purpose of not stagnating the education of the younger generation. At WUAS, to assess the sentiments of students and staff in relation to education post COVID-19, an online poll was carried out in June before the end of the academic year. The results of the poll were mostly as expected, though there were a few surprises.
The short poll was participated by faculty and students from all of Wittenborg’s study locations in Apeldoorn, Amsterdam, Munich and Bad Voslau. The aim of the poll was to seek students’ and faculty’s opinions about teaching and learning at Wittenborg for the purpose of quality and process improvements. The results of the poll were compiled in a report which will be presented to Wittenborg’s Education Board. Here is a synopsis of some of the results of the poll.
The Advantages of Learning New Languages
Wittenborg's students (and staff members) come from all over the world. To illustrate: In the period between 2016 and 2021, Wittenborg was academic home to students from 116 different nationalities. For many of our students, English is already a foreign language. While at Wittenborg, students have the opportunity to learn even more languages, namely Spanish, French and, of course, Dutch. We encourage our students to take this opportunity seriously, as learning one or multiple foreign languages has many advantages.
Keep on Moving